NRMA - BARINAGEDDON
Client: NRMA Insurance
· Viral Video concept creation / design
· Visual Effect Compositing & Audio Editing
· Bespoke responsive site
· Strong social presence
· Tailored media strategy
NRMA Insurance wanted to leverage the success of the Buy My Barina campaign, which had scored well over 1.2million views on YouTube. Barinageddon is a mock film trailer designed to appeal to the target market that the client wanted to talk to. It’s subtile brand presence ensured that it would be view as entertainment and allow it to reach press outlets and blogs.