BUY MY BARINA

Client: Agency Promotion

Agency: Chimney

· Viral Video concept
· Video & Audio Editing
· Bespoke site
· Strong social presence
· TV & Radio presence (USAtoday, NBC, CNN, Sunrise, The Project)

demo link

The 1999 Barina that went viral on social media around the world recently has been sold to NRMA Insurance, with all proceeds going to charity. The hilarious “Buy My Barina” video posted by Chimney’s Digital Director David Johns to sell his much loved old manual car became a viral hit worldwide, receiving over one million views on YouTube within its first week as well as hundreds of thousands of tweets and offers on social media. Ironic in adopting the sleek sophistication of new car ads, the viral video saw attention from network television around the world, including Good Morning America, NBC, CBS, ABC News, CNN and locally Sunrise and The Project. Johns has announced that his 1999 Holden Barina hatchback, which boasts “front/rear screen wiper technology” and “matching seats”, has now been sold for a sizeable amount to be donated to Cancer Council Australia as a result of NRMA Insurance purchasing the car. The video was posted on YouTube and with a bespoke website prompting offers from the public via Twitter using #buymybarina. This became the basis for the NRMA Barinageddon Campaign.