Harley-Davidson x Marvel :: Super Hero Customs 

Harley-Davidson issued a brief in 2015 to come up with a brand campaign that would help engage a younger market with alienating their loyal following.

By way of a response I went about initiating a partnership between H-D and Marvel. The concept was to create a ‘build-off’ between their dealerships in Australia and New Zealand – using assigned Marvel characters as inspiration. The heritage of both brands played out very well.

This campaign coincided with the 75th anniversary of one of Marvel’s most well-know heroes – Captain America. To work this into the concept, the Captain America bike was removed from the competition and constructed by Harley HQ. This provided a benchmark for the rest of the competition and an opportunity to capture a bike build on film. It was also on display at Myer Sydney for a month.

All of the bikes can be seen on a bespoke website and in-real-life at OzComicCon 2016.

Village Roadshow :: Planet Bin Chicken

A hilarious take on the beloved Planet Earth series – specifically targeted at the Australian market.

Picked up by SBS, Huffington Post, Yahoo, Gizmodo, Mashable, Timeout, Pedestrian TV, UK Daily Mail, Junkee and the Betoota Advocate, that alone racked up a whopping 1.5million views in less than a week.

The story was even picked up by Sunrise on Channel 7

NRMA x SES :: Wear Orange Wednesday

The State Emergency Service is almost entirely made up of volunteers. Over 9,000 people from all walks of life give up their time to help with this life-saving work. They could be students, parents or business professionals, but they all are strive to help their community and others.

The SES are on hand every hour of every day to assist in road accident and vertical rescue, rural searches and emergency relocation and reconstruction. Their trained rescue team also support the full-time emergency services during severe disasters.

We are very thankful that these heroes are on hand to help out in an emergency and are there to educate us to be prepared to prevent one.

This promo piece highlighted the heroic nature of the State Emergency Services, both in their capacity as a volunteer and in their day-to-day work.

Buy My Barina

• Viral Video concept
• Video & Audio Editing
• Bespoke site
• Strong social presence
• TV & Radio presence (USAtoday, NBC, CNN, Sunrise, The Project)

The 1999 Barina that went viral on social media around the world recently has been sold to NRMA Insurance, with all proceeds going to charity. The hilarious “Buy My Barina” video posted by Chimney’s Digital Director David Johns to sell his much loved old manual car became a viral hit worldwide, receiving over one million views on YouTube within its first week as well as hundreds of thousands of tweets and offers on social media. Ironic in adopting the sleek sophistication of new car ads, the viral video saw attention from network television around the world, including Good Morning America, NBC, CBS, ABC News, CNN and locally Sunrise and The Project. Johns has announced that his 1999 Holden Barina hatchback, which boasts “front/rear screen wiper technology” and “matching seats”, has now been sold for a sizeable amount to be donated to Cancer Council Australia as a result of NRMA Insurance purchasing the car. The video was posted on YouTube and with a bespoke website prompting offers from the public via Twitter using #buymybarina. This became the basis for the NRMA Barinageddon Campaign.