For the third biggest supermarket in Australia - IGA's biggest asset is the franchise owners themselves. Telling the stories of these shop owners was the focus of this campaign. Each story is unique and has to be cut that way. Stories of family, loss, triumph all convayed with the right amount of emotion. Please take the time to watch them all.
Baby Like To Pony are curators of the worlds finest luxurious lingerie, designer bodywear, fashion and accessories. All their products are hand made from start to finish by artisans in Europe and USA. They wanted an edit that felt alluring and leave the viewer wanting to know more. The music was specifically written for the clip too.
This campaign was created during a global lockdown from existing assets. This meant as soon as boarders were open they could drop these adverts to multiple markets across the world. Check out Tahiti Tourism and BandT.
This campaign highlights the three fascets of the Daybreak application. Personal goal making, access to personal guidence councilers and the vast online community that support each other.